Packaging

I developed this project while I was attending my Erasmus semester at Eina (Feb - Jul 2009).
We were asked to redesign the packaging of this kind of chocolate, which is to melt. Common custumers are ladies over 60s. We could chose if try to innovate the packaging for this kind of target, or to try to reach a different one. I thought it would have been more interesting to re-brand the product, and so leave the "old fashoned" look to embrace a new brand identity with other values, closer to a younger audience. This was a project in between graphic design, branding and some kind of marketing.