I am Marco, nice to meet you! I believe in design as a verb:
a thoughtful process to unveil and fulfill people’s need – providing elegant simplicity. I believe delightful design details embody strategies and make them successful.

In this mindset, I design – for participation – holistic services and meaningful experiences. I am extremely passionate about interaction design at the intersection of physical and digital worlds: from smart objects to living services.

January 2013 - Present

SumAll – NYC

Mid-weight Interaction and Service Designer

SumAll is a tech startup with the mission to enhance people life with data. As an interaction and service designer, I am contributing to the UX of the service, extending it cross-platform and leading the quanti– and qualitative user research. Besides, I am driven by widening the definition of data beyond raw numbers, finding ways to connect data to build information that leads to knowledge.

January 2013 - December 2013

Fjord Madrid

Mid-weight Interaction and Service Designer

As an interaction designer, I was working on elegant and simple digital experiences for mobile, tablet and desktop for internet providers, taking care of the “little big details”. As a service designer I was working on breakthrough innovation services for healthcare firms.

As a project lead, I steered the team towards the most valuable design solutions, taking care not only of the project's outcomes, but also managing the relationship with the client. As a team member, I was exited by collaboration and critiques, focusing on quality of the work and personal improvement.

Beyond working on client driven projects, I also contributed in fostering explorative design fictions, overlapping service design and hard sciences (material science, biology). Since May 2013 I had the fantastic opportunity to mentor an interaction design intern, helping her in pursuing her path and challenging her to unleash her proved potential. In my spare time I worked on personal projects involving physical computing and service design.

May 2011 - December 2012

Fjord Madrid

Interaction and service designer

At Fjord I have been working for a broad spectrum of clients: from financial institutions such as BBVA to telco as Telefonica. Similarly, I have been strengthening and expanding my design muscles thanks to a variety of design and business challenges: form multiplatform experiences for content enjoyment, to interactive installations; from "little big" UX and UI details, to service strategies for businesses.

May 2010 - September 2010

Fjord Madrid

Interaction design intern

As an interaction design intern, I took part in cross-disciplinary teams to create and deliver creative visions, concepts, solutions and design guidelines for implementation.

October 2007 - April 2011

Iuav Univesity of Venice

MA in Interaction Design

I gained my MA in Interaction Design in 2011, supervised by Gillian Crampton Smith in Iuav University of Venice, with AURA, a set of wearable for expecting parents. In 2011 AURA was selected as finalist in the Adobe Design Achievement Award (ADAA).

During the MA, I complementary supported my education with a 6 months exchange program at Eina design school (Barcelona); with summer workshops at Iuav and with 6 months internship at Fjord Madrid.

October 2004 - July 2007

University of Padua

BA in Mass Media and Communication

During my BA I focused on mass media practices, from collaborating in local TV shows to investigative report. Specifically, my pre-thesis essay (with Nicola Negrin and Francesco Rossetto) regarding the activities of Anna Politkovskaja was published on the Lombardy Institute of Journalists.

October 2012

EYA - European Youth Award

Winner in the power to woman category

AURA won the award as one of the 12 best youth projects in the European Union.

March 2012

iF design concept award


AURA was selected as a finalist.

February 2012

Studies in Material Thinking


AURA was selected to be part of the 7th edition of Studies in Material Thinking, an international journal for artists and designers.

November 2011

Ambience11 University of Borås


AURA was selected for a keynote during the Ambience11 conference about art, design and technology.

October 2011

Fjord Berlin

Design Kitchen Speaker

AURA was presented during one of the four yearly sessions of the Fjord Berlin Design Kitchen: an informal night of design inspiration and industry outstanding examples.


Adobe Design Achievement Awards


AURA was selected as finalist in the non browser-based category of the ADAA's Taipei edition.

Concept generation

Interaction flows

Scenarios and storytelling

Rapid prototyping

Little big details

I am excited when involved in a project form its early phases running research and translating business requirements into elegant design solutions.

I am devoted to those little big details that make an experience pleasurable, coherent, tuned and successful. I always look for ways of improving the process while doing, hands on.

I believe team work is crucial to achieve a great design: both internally between designers and with external inputs. I face design challenges through empathy: towards end users, but also towards all service actors, from clients to deliverers.

I express my ideas through prototypes, being them rough sketches, Wizards of Oz, body storms or semi-functioning products.